Whether your business is a fresh start-up or a well-established large enterprise, we can tell you with full confidence that the Android app market is a great way to bring in more business. There are more than 2.5 billion people in the world, spread over 190 countries, who use an Android device. Thus, with an Android app to supplement your business, you can serve a much larger audience worldwide.
There are several advantages that creating an Android app can bring about for you. Let’s talk about three major reasons why it would be a great idea to hire a professional for your Android app development project.
Increase Customer Engagement
Considering the increase we have been seeing in smartphone usage trends and a rapidly rising number of apps becoming a crucial part of all of our daily lives, it is clear that Android app development has great scope. With an Android app, imagine the number of existing or new customers and clients you can reach directly.
While it is likely that your business already has a website and that your customers sometimes visit the site to buy your products or services, it is never a bad idea to invest in custom android app development that bypasses the need for a phone browser. When a customer opens your app instead of going through the browser route, the external noise is instantly eliminated. The customer focuses only on your brand and is safe from distractions such as competitor ads.
Your app is an added direct line of communication that your customers can also use to contact you in time of need, whether it is for the purpose of placing an order or for getting in touch with customer support. This makes your business more approachable for your customers.
With app development for Android, you can also obtain feedback from your customers and observe their spending patterns and interests to further improve their experience. Partnering with a good Android app development company will lead to your business developing a user-friendly app that makes your customers’ lives easier. Thus, their engagement with your brand will increase.
Having an Android app also gives you the option to deliver push notifications. These are notifications that are “pushed” directly to the customers’ phones, prompting them to engage with your app. You can use them to inform your customers of the latest updates, such as those about the introduction of new products or services, promotions, and sales.
Be Up Close and Personal
One-on-one user interactions make a customer feel valued. It is important that when a customer interacts with your business, they feel that they are speaking to merely another individual. Thus, it is important that you offer them a personalised user experience.
If you hire an experienced Android app development company for a custom Android app development project, they will make sure to incorporate features that offer your customers a pleasant experience. Your app can have a user account system where customers can make their own profiles. This will give your business a chance to really get to know its customers. This way, even off-app communication can be personalised. For example, you can positively leverage the user information you gather from your Android app development venture. Based on this data, you can send personalised messages or emails to your customers about products and services that they may have expressed a greater interest in while using your app.
User attributes such as demographic data and geolocation data can also be used to work in your favour. You can devise more targeted marketing strategies using these data. For example, if an Android app development company in the UK sends out open-house invites to those clients residing in Asia, it would be less likely to receive a positive response due to international travel being difficult. It might make non-UK clients feel left out. However, if these invites were sent to clients residing in the UK, they would be more likely to feel included and respond positively.
Android app development that is focused on providing a personalised experience will lead a customer to be more satisfied with the interactions they have with you. Thus, they will take a greater interest in engaging with your brand.
Create Brand Awareness and Loyalty
Imagine hiring an expensive resource for Android app development in the UK and not being able to achieve the expected returns on this investment. It would be a terrible experience, wouldn’t it?
The main goal of your investment in a mobile app should be to recover the invested amount in the form of stronger leads and higher sales so that you can earn substantial revenue and, eventually, boost profits.
Investing in app development for Android gives your brand a fresh start. Whether your business is new or established, you can use this opportunity to rebrand or showcase a better, improved brand image to the target market. Launching an app in the Android app store and then marketing it on various online platforms using creative and innovative strategies is one way to go about it. Gaining access to such a wide audience in the Android marketplace opens up a world of new opportunities for your brand, especially in terms of visibility.
Your app should be built in such a way that it not only attracts new customers but also helps you retain them over time. This can only be achieved with Android app development that focuses on user engagement and inculcates in your customers a sense of loyalty towards your brand.
We mentioned push notifications earlier. They are a great way to encourage your customers to keep coming back to you. You can also incorporate an in-app rewards or points system to your returning customers that will motivate them to keep placing orders via your Android app. This will also sustain curiosity and interest amongst your customers, motivating them further.
The level of personalisation and accessibility that your app offers is also an important factor that can lead to you capturing a greater market share. If your customers feel that your app is designed to cater to all their needs perfectly without any hassle, they will be more likely to use it again. A customer who has a great first experience with your app will surely return!