Everyone now knows about TikTok. And why won’t they? TikTok has been one of the most popular and fastest-growing social media platforms in the world. Last year in 2020, TikTok hit the 2 billion downloads mark and is now one of the premier social networking applications.
If you refer to the latest marketing report, you will know that TikTok has 689 million active users every month and is available in more than 200 countries. But what’s so special about TikTok? A unique thing about TikTok is its short video content that is not only entertaining but also very fun and valuable.
TikTok videos that are not longer than 60 seconds stand apart from others. In the last few months, several brands have started to focus their marketing efforts on this platform due to the surge in the number of users. Brands are trying to promote their products and services on this platform like never before.
If you are running a business, then TikTok can be a part of your video marketing strategies because of its popularity.
Check out these five reasons, and you’ll know why you should market your business on TikTok.
1. Better Influencer Marketing
Influencer marketing has been around for a while, and with the advent of TikTok, it has received a huge boost in a very short time. TikTok has a lot of influencers in every genre that exists, and they have millions of followers.
Influencer marketing works really well these days as it feels that the recommendation comes from a friend and not in the form of an advertisement. This helps you instill more trust in the audience.
TikTok influencer marketing takes it to a whole new level. Other platforms like Instagram or Facebook also have a good influencer network, but they are losing their touch. Why? This is because people are looking at this form of marketing just like other sponsored posts. As TikTok is a newer platform, this kind of marketing is far fewer sales to date. Thus, it can help you retain more customers over time.
2. Effective Advertisements
TikTok ads are a new addition to the platform because they did not exist a few months back. TikTok’s entry into this space has helped a lot of brands to market their products more effectively. TikTok ads are quite similar to other platforms, and that is why you won’t have too many problems.
There are five types of advertisements that can be opted on this platform – In-Feed Ads, Brand Takeovers, TopViews, Branded Hashtag Challenges, and Branded Effects. The minimum cost to run an ad campaign is $20, and for a business, it is near $500. So, keep it in mind.
As a result, TikTok is very cost-effective for many small businesses and creators. The low cost of running advertisements is one of the best reasons why you should market your business on TikTok. It can be a useful strategy.
3. Diverse Content
TikTok has a diverse range of content and is a new medium for online web expression. Since TikTok has brought bite-sized content to the people, it has attracted more people over time. From gaming to education, there are different kinds of TikTok videos that you can find.
You can get a lot of opportunities to experiment with new ideas and other effects. The presence of such diverse content allows you to create brand new content depending on the industry you are in.
But there are a few things you should know about. Twitter is mainly about the text, and Instagram is about images. Similarly, TikTok is all about video and sound. It will be hard to create a successful TikTok video if you don’t have any audio or eye-catching visuals. No matter whichever content you are creating, it needs to have good audio & attractive visuals.
4. Better Chance of Going Viral
One of the most important reasons businesses are using TikTok is that it has a better chance of going viral. Viral marketing can help your business to grow in the future. When something goes viral, it is talked about by thousands of people in the community.
That is why the post attracts amazing responses from people. If you can create viral content, then it goes without saying that your brand is going to gain a huge response and engagement.
TikTok offers you a better chance of going viral, and it can help you become an overnight success with the help of just one post. The best part about viral marketing is that a common person can also go viral just like a celebrity. If you have a better chance of going viral, then you should choose TikTok as your platform.
5. Has a Huge Potential
TikTok may already have more than 600+ million users, there is yet a huge potential left in this platform. TikTok is growing at a rapid pace with a CAGR of at least 25.5%. That tells a lot about how you can benefit from such an exponential growth rate.
In the next few years, it is estimated that the platform is going to add another 1 billion users by 2023-24. If you have a small business, then it is the best time to invest and chalk out an effective marketing strategy on TikTok now.
Users spend an average of 52 minutes per day on the app, and 90% of all TikTok users access the app on a daily basis. That is why you need to create content and attract more audiences to your business in the longer run.
In addition, TikTok mainly attracts Gen-Z and the millennials, which is why you have a better chance of creating a bigger name for yourself.
The Bottom Line
So, here are the top 5 reasons why you should market your business on TikTok. You can open an account on this platform, fill in the necessary details and start posting content on this app. You will see more effective growth and performance when using TikTok. Let us know how TikTok has helped you in 2021.