The Relationship Between SEO and Keywords

by Admira Keric
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About 82% of keywords get ten monthly searches or fewer on Google. Are you targeting the right keywords as part of your SEO strategy? Understanding the connection between SEO and keywords can help you boost your rankings.

Then, you can start reaching ideal customers online. Neglecting your keyword research, however, could hurt your content marketing strategy. You could struggle to create content your customers want to read.

Check out this guide to learn more about generating organic search traffic with the right keywords today!

Long-Tail and Search Intent

As you gather keyword research, it’s first important to consider the consumer’s search intent. Their intent can help you determine what answers the consumer hopes to find during their search. Then, you can create content they want to read.

To understand your target audience’s search intent, look for long-tail keywords (which include four or more words) as you gather keyword research. For example, targeting the short-tail keyword “shoes” can cause your content to appear for:

  • Where to buy high heel shoes
  • How much are Yeezy shoes
  • What shoes to wear for graduation

Your content might not align with the user’s intent if you fail to consider what they need.

Focusing on the consumer’s search intent by targeting long-tail keywords can help you generate high-quality, organic search traffic. You could have an easier time converting website traffic into leads and sales.


Man with a phoneYour keyword placement can also impact your ability to appear for relevant searches.

Make sure to choose a target keyword before developing your content marketing strategy. Don’t stuff a keyword into a post after it’s written. Then, add the keyword to the:

  • Page title
  • Page URL
  • Opening paragraph
  • Closing paragraph
  • An H1 header
  • Image file name
  • Image alt text
  • SEO title
  • SEO meta description

The SEO title and description will appear on Google search engine result pages (SERPs). Make sure it’s relevant and interesting to generate more clicks.

If you need help with on-page SEO optimization, outsource SEO services this year.

Secondary Keywords

Secondary keywords can help you appear for relevant searches. Don’t make the mistake of stuffing a single post with a lone target keyword. Instead, add secondary keywords throughout the post.


As you gather your keyword research, ensure each word or phrase is relevant to the page or post. Otherwise, your content won’t appear for relevant searches. If your content isn’t relevant to users’ needs, they’ll leave your website.

Your bounce rate will increase as people leave without exploring other web pages. A high bounce rate can hurt your organic search rankings.

SEO and Keywords: Understanding the Connection for Higher Rankings

Understanding the connection between SEO and keywords is essential to generating more website traffic this year. Keep these tips in mind as you develop your SEO marketing strategy. Then, start optimizing your content to begin reaching new customers online.

Boost your rankings and business with these tips today. Searching for more tips? You’re on the right blog.

Explore our latest guides for more advice.

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