6 Must-Have Social Media Marketing Tools – Choose the Right Solutions to Stay Noticed, Recognizable, and at the Top

by Admira Keric
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There are 4.2 billion individuals on the earth who use social media, which is more than half of the planet’s population. In the past year alone, there has been an increase of almost 400 million new users. The question that needs to be answered is how you or your company can turn those users into clients. How can we ensure that the content we publish on our various social media channels is of the highest quality, and when should we do it for the most significant impact? It is currently more difficult than ever to attract people’s attention online because of the proliferation of social media and rapid material. In addition, you are anticipated to compete with the millions of other businesses that advertise their wares on the same platforms daily. Continue reading because we have collected a list of the best social media marketing tools that have been hand-picked to assist you in enhancing your online presence.

1. Postly

Postly toolPostly is a social media manager and content planner that provides many features that will assist you in connecting with your clients across various social media platforms. Let’s start with its Material Planner scheduler, which is a place where you can graphically plan the content for as far into the future as you like, depending on your needs. In addition to providing you with access to high-quality digital and content marketing advice and free content templates to get you started, it also comes packed with a calendar with holidays and other important occasions that you can use as a guide when organizing your content. In addition, Material Publisher enables you to publish the same content across many social media channels while automatically managing Twitter threads and adapting content formats to various platforms.

Postly also provides a Team Collaboration option for those who operate in teams, ensuring that every one of your brands and clients has their private workspace. In addition, it recognizes and highlights top-rated items and provides a handy inbox in which you can handle all incoming messages and comments.

2. Hootsuite

Hootsuite landing pageIt has never been simpler to manage several different social media accounts than with Hootsuite, which consolidates all of them under a single login and dashboard, ensuring that you have complete command over everything at all times on all fronts. This open and easy-to-use application consolidates all of your activity into one location, including comments and mentions. This facilitates cooperation between teams and enables you to schedule material to be published at the time of day best suited to each platform.

It is possible to integrate it with all of the major social media and community-based platforms and doing so will provide you with helpful insights and information that will assist you in engaging with visitors and converting them into customers.

3. AdEspresso

AdEspresso landing pageAdvertising, which can sometimes appear quite challenging to understand, is essential to social media marketing. When it comes to the promotion of your goods or services, AdEspresso is a terrific choice for both novices and professionals because it offers exceptional support in this area.

AdEspresso offers real-time analysis of your social media activity and consolidates your accounts’ management into a single location. It is fast, simple, and straightforward to set up and use. It automatically monitors your advertisements to ensure that they are visible and always reach the demographic that you are targeting.

 4. SproutSocial

Sprout Social landing pageIt is not enough to upload photographs on social media platforms; as a result, it is essential to invest in a social media analytics tool that will assist you in monitoring the evolution of the situation. SproutSocial is here to save the day because the built-in analytics options offered by various social media platforms are frequently restricted and do not provide sufficient data to maintain track of marketing activities.

This tool allows you to organize and share your data with presentation-ready reports easily. This means that it gives numerous ways to communicate the data with your team and provides multiple ways for you to gather the data. The Advanced Listening tool provides information regarding your audience’s demographics, the influence of your industry, your campaign’s performance, and your customers’ sentiments.

SproutSocial is a reliable tool that allows you to uncover and present all of the social insights linked to your company, regardless of your social media platform.

5. Ubersuggest

Ubersuggest landing pageUbersuggest is the tool’s name that will supply you with everything you require to find ideas for publishing content on your website. Simply typing in the keywords and selecting the option to look for keyword ideas is all you need to find the marketing approach that will work best for your business. You will not only receive a list of possible content ideas connected to your search, but it will also come with helpful information such as the paid difficulty, the SEO difficulty, the cost per click, and more.

If you have any marketing experience, you are aware that these are valuable pieces of information that you can use to evaluate whether or not the ideas you are considering implementing are worthwhile.

6. Wordtune

Wordtune landing pageThe final tool we will discuss will assist you in writing great captions to accompany the photos you share on social media. Wordtune employs artificial intelligence technology to help users edit, rephrase, and eventually make their phrases sound and appear significantly better with only the press of a button. To utilize it, you must select a sentence to highlight it and then choose the rewrite option from the menu that appears. You will then be presented with a drop-down menu from which you can select one of ten different new versions of your text.

Wordtune is an assistant that will help you produce concise, clear, and absolute phrases so that you may elevate the level of your social media presence to the highest possible degree. It is obtainable in the form of an extension compatible with various browsers and can be made operational in a matter of minutes.


It requires significant time and energy to create and manage social media content. However, if you have the right resources, you may produce original material in minutes while saving a great deal of time. Postly is the scheduling tool we believe every social media manager should use. It’s one of the most excellent solutions out there because it has everything you need in one place and features suitable for both beginners and seasoned marketers.

In addition to allowing you to set up posts conveniently, it also gives metrics that will help you interact with your target audience and suggestions for content you can use to expand your online profile. This one-time purchase includes unlimited access to all future upgrades free of charge. You can try out Postly risk-free for 60 days with their money-back promise.

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