Driving an abundance of traffic to your site during a social media campaign will mean that you’re not only achieving your goals of boosting awareness and engagement, you’re also increasing the risk of your site encountering new external threats. Of course, as any online platform increases in popularity, it will become a more ideal target for hackers, fraudsters, and other nefarious parties. The feeling of knowing that there are thousands of people viewing your pages daily can be awesome, but there’s always a creeping concern that there could be unseen enemies trying to prey on your site’s success. Fortunately, you can protect yourself from many cases of cybercrime that would otherwise affect you by taking the following steps:
Use Identity Verification Features
It’s easy to run into problems in on your site when you’re letting anyone sign up and use your services. This can be true whether you’re offering services to clients or products to customers, as it is possible for a fraudster to pay for anything using stolen financial credentials. Thus, to ensure that you have a line of defense against such unscrupulous individuals, you can use integrated on-site identity verification features to create an additional layer of protection against identity thieves and dishonest visitors. In many cases, it’s even possible to verify a site visitor’s identifying details based on their phone number alone.
Protect Your Devices
As a website administrator, protecting your site also means protecting the computer and mobile devices that you use to log in and conduct your administrative duties. Of course, if your device is compromised with a form of malware like spyware, then a cybercriminal could obtain the admin password to your site and web hosting interface, which would be a massive security lapse that could result in all sorts of horrible consequences. Thus, be sure to install a trusted antivirus software with real-time scanning capabilities.
Create Automatically Synced Site Backups in the Cloud
It is an unfortunate fact that, no matter how hard you try, you might not be able to completely stop your site from dealing with data loss or functionality issues. Luckily, when this happens, you can always resort to restoring an early version of your site. However, to do that you’ll need to have a system in place for automatically syncing all site updates to the cloud so that you’ll always have an up-to-date backup on hand. You can either schedule routine backups in your hosting control panel, or use a real-time cloud syncing service.
Surprisingly, Cybersecurity Can Be Simple
The actual technologies that power cybersecurity software can be incredibly complex, but understanding how to use those tools to your benefit is usually a very straightforward and user-friendly process. After all, computer security is a consumer industry, so interfaces are designed to be easy for the average person to use. By taking the three steps mentioned above, you can reliably protect your site from virtually any external threat and have a contingency plan in place to bring your site back online in a worst-case scenario.