Design and Create a Marketing Funnel That Works

by Peter Hollens
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Create a Marketing Funnel That Works

In this article we try to provide some guidance on how to create a marketing funnel able to achieve the objectives set.

Before proceeding, however, it is good to ask: what is a funnel?

Let’s start from the literal meaning of the word: “funnel” is an English term that in Italian can easily be translated with “funnel”.The funnel, we all know it, has its characteristic shape, wide at the top and much narrower at the bottom.But what does all this have to do with marketing? If you continue reading you will find out…

The funnel is therefore, on balance, a “canalization “, or a path along which things happen.

If we talk about marketing, then we are obviously talking about prospects, potential customers or hire 2D animation.

“Potential”, as our goal is to make them “real” at the end of the path. The achievement of this goal is called “conversion”.

So, summing up: creating a marketing funnel means studying and implementing a path that hypothetically collects all potential customers and leads them to the ultimate goal, conversion.

Conversion that can actually result not only in the sale of a product, but also in any other type of desired action.

Understand well that inevitably the “converts” will be much less than the initial “potentials”. Hence the idea and the image of the funnel, in fact.

Basic Elements to Create a Funnel:

Having clarified the meaning of funnel, let us now summarize 3 factors / elements on which its construction and implementation are based.

The first element in order (chronological) to be considered is “awareness “. If we have to attract the greatest possible number of prospects towards our funnel, we must first create awareness around our brand (who are we? What we do?) What problem do we solve?). This means making the identikit of the person buyer (the ideal customer) and implementing specific actions of lead generation to bring it to the “mouth” of our imaginary funnel.

The second step to take is that of the “relationship “, i.e. building a relationship of trust with the user, offering for example content and information useful to him in exchange for example of his email contact.

Third step: “nurture“the contact. Once the contact is acquired, the first thing to do is not to sell, but to continue to offer valuable contents as if this were the most natural and obvious thing in the world. So, for example, by creating an email marketing campaign aimed at reinforcing the bond that at this point will become even stronger and more indestructible.

At that point, the most is done. When the user needs you, he will contact you and at that point the sale will be practically automatic.

This actually means creating a marketing funnel for sale.

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