As the resale and secondhand clothing market explodes in popularity, many shoppers and sellers are turning to digital platforms to buy and sell stylish, affordable, and sustainable fashion. Among the most talked-about resale apps of 2025, two giants stand out: Poshmark and Depop. Each app boasts millions of users, trendy pieces, and a loyal fan base—but they serve slightly different audiences and offer distinct experiences.
Whether you’re a thrifter, a fashion entrepreneur, or someone looking to clean out your closet and make some cash, it’s important to understand how these platforms work and which one aligns better with your goals.
Overview: Poshmark and Depop at a Glance
Poshmark was launched in 2011 and has become one of the biggest names in online resale fashion. It’s known for its user-friendly interface, broad demographic appeal, and emphasis on community. With millions of listings ranging from vintage handbags to luxury designer dresses, Poshmark has something for everyone.
Depop, on the other hand, originated in the U.K. and has quickly gained popularity among Gen Z users. Built with a social-media feel, Depop blends fashion resale with a cultural community. It caters to more street-style, indie, and Y2K fashion aesthetics. The app’s interface is modern, Instagram-like, and ultra-visual.
Platform Design and User Experience
One of the biggest differences between Poshmark and Depop is the user experience. If you’re listing items to sell, browsing for a vintage outfit, or simply exploring trends, the design and usability of each app matter.
- Poshmark: The platform emphasizes its community with a virtual “closet” for every seller. The layout is a lot like a digital storefront. Products are categorized neatly, and the app recommends listings based on your browsing history and brand preferences. Poshmark’s notification system helps users keep up with likes, shares, and offers on their items.
- Depop: Visually driven and more minimalist. Depop feels more like scrolling through a curated feed. Each profile looks like an Instagram account where sellers post styled photos of their items. Navigation relies heavily on hashtags and explores functions, making it more appealing if you’re into fashion inspiration as much as actual shopping.
Verdict: Choose Poshmark for a more organized shopping experience, and Depop if you’re drawn to aesthetics and community vibes.
Audience and Item Type
The target audiences differ significantly between the two platforms. Understanding who uses each app can shape your decision, especially if you’re considering selling your clothes.
- Poshmark: Attracts a wider age demographic, from students to professionals and even older adults. Items listed include everything from fast fashion brands like Zara and H&M to luxury labels like Gucci and Chanel. It supports both casual sellers and professional resellers.
- Depop: Strong Gen Z presence. You’ll commonly find one-of-a-kind pieces, handmade items, and plenty of nostalgic 1990s and 2000s fashion. Graphic tees, bucket hats, and upcycled clothing dominate the feed.
Verdict: If you’re into quirky, rare fashion or selling to trend-driven younger consumers, Depop is your app. For a broader, more brand-focused suburban-to-urban buyer base, Poshmark is a better fit.
Fees and Seller Earnings
When it comes to earning potential and deductions, Poshmark and Depop differ in fee structures, which can impact your bottom line.
- Poshmark: Charges a flat rate of $2.95 for sales under $15. For items sold over $15, the platform takes a 20% commission. However, Poshmark provides a prepaid shipping label, making the shipping process hassle-free.
- Depop: Takes a 10% fee from each sale, plus an additional transaction fee of around 3.4% + $0.30, depending on the chosen payment method. Shipping is customizable; sellers can choose to offer free shipping (and include it in the price) or charge buyers separately.
Verdict: If you’re selling high-value items, Depop may offer better returns. But for convenience in selling and shipping, Poshmark leads with its simple policy.
Shipping Experience
Shipping can make or break a sale, especially for casual sellers who value convenience or buyers who want swift deliveries.
- Poshmark: Offers a flat-rate shipping model through USPS (United States Postal Service). Once someone buys your item, you’re emailed a prepaid label—just print, pack, and send. Buyers are charged a standard $7.97 shipping fee as of 2025.
- Depop: Provides flexible shipping. You can handle it yourself or use their integrated shipping option. While more customizable, it introduces room for miscalculations in cost, and delivery times can vary significantly.
Verdict: For hassle-free, streamlined shipping, Poshmark continues to be more efficient. Depop is better suited for experienced sellers who want full control over shipping logistics.
Marketing and Social Features
Both platforms focus on community engagement, but their approaches differ dramatically.
- Poshmark: Encourages sharing and community-building through “Posh Parties,” where users promote listings around themes or brands. The more you share, the more visibility your listings get. That said, it requires active participation.
- Depop: The layout mimics Instagram, making it easier to market yourself through your style and visuals. It allows direct messaging and reposting. Sellers often build follower bases, and the algorithm can boost exposure based on user interaction, tags, and keywords.
Verdict: Depop is ideal if you want to build a personal brand or style community. Poshmark can work well with traditional reselling tactics but demands consistent engagement for visibility.
Trends and Sustainability in 2025
In 2025, the resale economy is more vibrant than ever, with a growing emphasis on sustainability and ethical consumption. Both apps promote the circular fashion economy, but they do it in their own style.
- Depop: Has a stylish, activist-oriented angle. Many sellers highlight eco-conscious practices, such as repurposed textiles and upcycled garments. Shoppers are more likely to factor environmental ethics into purchases.
- Poshmark: While less overtly activist, still promotes reuse and extends the life of clothing. It is also home to professional resellers who contribute to reducing fashion waste by reintroducing secondhand luxury goods.
In an age where environmental awareness drives consumer habits, the app you choose may say a lot about your values as a buyer or seller.
Pros and Cons Summary
Poshmark Pros:
- Hassle-free shipping with prepaid labels
- Broad demographic reach
- Strong brand presence for mid to high-end fashion
- Easy to navigate app and search features
Poshmark Cons:
- High 20% commission on higher-priced items
- Requires frequent activity to remain visible
Depop Pros:
- Lower commission fees
- Great for younger, trend-focused buyers
- Supports creative sellers, vintage clothing, and handmade items
- Instagram-like visual layout
Depop Cons:
- More effort needed to manage shipping
- Discoverability can be tricky without strong visuals and hashtag use
The Final Verdict: Poshmark or Depop?
So, which resale app is better in 2025? The answer depends on who you are and what you’re looking to get out of the experience.
Choose Poshmark if you:
- Want a smooth selling and shipping process
- Are into established fashion brands and luxury items
