So, you’ve got a stunning WordPress website, and you want to add those crisp, irresistible commercial listings from LoopNet? Great idea! Whether you’re a real estate pro, a property manager, or just someone who loves cool buildings, this guide will make the process *super simple* and even a little fun.
TL;DR:
LoopNet makes it easy to showcase commercial listings, but embedding them into WordPress doesn’t come with a one-click magical button. You can, however, use widgets, iFrames, or plugins to display these listings with style. If you’re okay with a little copy-paste action and know your way around a block editor, you’ll have them up in no time. Just follow the steps below and you’ll be golden!
Why Embed LoopNet Listings?
You already worked hard building your site—why send visitors somewhere else? That’s the magic of embedding. With LoopNet listings right inside your WordPress pages, users can browse, click, and fall in love with properties directly on your site. It keeps them *engaged longer* and makes your site look more polished.
- Drive engagement – People stay longer on your site.
- Showcase credibility – High-quality listings show you mean business.
- Save time – No need to manually update your listings every day.
What You Need to Get Started
Before we dive in, make sure you’ve got:
- A live WordPress website
- Access to edit the pages or posts where you want listings to appear
- A free or paid LoopNet account (depending on your listing privileges)
Optional but helpful: some familiarity with HTML if you’ll be using code snippets.
Method 1: Use an iFrame Embed
This is the *easiest* way to get those listings on your site. Think of an iFrame as a little window into another website. Here’s how:
- Go to LoopNet and open the listing you’d like to embed.
- Click the “Share” button on the listing page.
- Copy the Embed Code (it should look like a line of HTML starting with
<iframe>). - Go back to your WordPress editor and switch to the “Custom HTML” block.
- Paste the code and save!
Boom! The listing now shows up right inside that page.
Pro Tips:
- If the iframe looks too big or too small, tweak the
widthandheightvalues inside the code. - Use responsive CSS to make sure it plays nicely on mobile devices.
Method 2: Create a Listing Page with Screenshots and Links
This version is slightly low-tech but gets the job done when embedding isn’t an option (LoopNet can be picky at times). Instead of showing the full interactive map or listing, you create a curated list. Here’s how:
- Take a clean screenshot of a few key listings you want to display.
- Upload these screenshots into your WordPress Media Library.
- Insert them into a page using the Image Block.
- Link the images to the original LoopNet listing pages.
Use this technique when a listing doesn’t give you an embed option but you still want a visual experience. It also loads faster!
Method 3: Use a Real Estate Plugin
If you’re building a site with lots of listings, you might want a plugin to help you manage everything. Here are a few plugins that play nice with commercial real estate:
- Estatik – Great for custom listings and works beautifully with WordPress.
- Real Estate Manager – Intuitive dashboard with property grids and search tools.
- WP Property – Supports commercial, residential, leasing, and more.
The drawback? These plugins don’t directly pull info from LoopNet due to licensing, but you can manually input LoopNet listings using images and text.
Can You Auto-Sync Listings from LoopNet?
This is a super common question—and the answer is: Not exactly.
LoopNet does not offer an open API for public use, which means you can’t auto-pull data or create live syncs. You’ll need to either embed listings manually, as shown above, or work with third-party tools or integrations developed specifically for commercial brokers.
Workaround:
Some property groups use IFTTT (If This, Then That), Zapier, or a custom script to scrape new updates from their own active listings and display them via RSS feed or manual API workarounds. This gets tricky fast, though!
Making Your Listings Pop!
An embedded listing is cool, but a great-looking one is even better. Here are some ideas to spice things up:
- Use headers – Break sections into different property types: “Retail,” “Office,” “Industrial.”
- Add testimonials next to listings – Help visitors trust your expertise.
- Add a map below listings – Use Google Maps to show nearby locations.
- Design a CTA – A clear “Schedule a Viewing” or “Request a Brochure” button makes a big difference.
Don’t forget mobile users! Make sure images and iframes resize properly on phones and tablets so nobody misses out.
What If LoopNet Changes Its Settings?
Ah yes, the internet’s favorite game—“Now you see it, now you don’t.” Sometimes LoopNet updates its platform or restricts embedding options. If the embed code breaks or stops displaying, try these backup plans:
- Use a simplified text + link format – Just show the listing title and a direct hyperlink.
- Contact LoopNet support – Ask about their latest embed support options.
- Update listing regularly – Avoid stale or broken embeds.
Final Thoughts
You don’t need a master’s degree in web design to embed LoopNet listings into WordPress. A bit of HTML courage and some creativity will go a long way. Whether you’re putting up a one-off spotlight or curating a full commercial gallery, the real magic happens when those listings sit *right inside* your site, where visitors want them.
Keep testing, keep tweaking, and stay tuned for any LoopNet updates. Now go impress your clients with a slicker-than-ever property page!
