Bubble.io has gained significant traction in recent years as a powerful no-code platform that allows users to build web applications without traditional programming knowledge. While it offers incredible flexibility and a user-friendly interface, it is not without its shortcomings. Before fully committing to Bubble.io for your project, it’s essential to understand its limitations to avoid potential roadblocks.
1. Performance Issues
One of the biggest downsides of Bubble.io is performance limitations. Since it is a no-code platform, it abstracts a lot of technical complexity behind the scenes, which can lead to inefficiencies in how applications are executed. Common performance-related concerns include:
- Slower load times for complex pages
- Challenges in handling high traffic
- Sluggish database queries with extensive data sets
These issues can impact user experience, particularly for businesses that rely on fast and responsive applications.

2. Learning Curve and Customization Limitations
Although Bubble.io is marketed as a beginner-friendly platform, it does come with a learning curve. Understanding how to efficiently use workflows, manage data structures, and integrate third-party APIs takes time.
Furthermore, while its drag-and-drop interface provides a great deal of flexibility, it also has inherent customization restrictions:
- Advanced UI designs may require workarounds or custom-coded solutions
- Some elements cannot be fine-tuned to the extent they can in fully custom applications
- Custom JavaScript is supported, but with limitations
This makes it less ideal for projects that require highly unique design or functionality.
3. Scalability Concerns
Scalability is another major concern with Bubble.io. While it works well for MVPs and small to medium-sized applications, it struggles when scaling to large enterprises.
Problems related to scalability include:
- Database inefficiencies as the app grows
- Limited control over infrastructure and hosting
- Costs that increase significantly with higher workloads
If you’re planning to scale your app to a massive user base, you may eventually need to migrate to a custom-built solution.

4. Pricing Model and Unexpected Costs
While Bubble.io offers different pricing plans, many users find that costs escalate quickly as the app and its functionality grow. Some of the factors that contribute to rising expenses include:
- Increased need for additional workflow runs
- More storage and database capacity
- Third-party integrations requiring paid plugins
This pricing structure can become problematic for startups and small businesses operating on tight budgets.
5. Vendor Lock-In Risk
One often-overlooked downside of Bubble.io is its vendor lock-in. Since applications are built within Bubble’s proprietary system, migrating to another platform or converting the app into a fully custom development can be incredibly challenging.
Potential risks include:
- Lack of a straightforward way to export code
- Dependence on Bubble’s updates and infrastructure
- Challenges in transitioning to other development frameworks
If Bubble.io were to change pricing policies or discontinue certain services, businesses relying on it could face serious disruptions.
6. Limited Backend Control
Developers coming from traditional programming backgrounds often find Bubble’s backend capabilities restrictive. Unlike self-hosted solutions where you can fully control server behavior, Bubble.io limits backend optimizations.
Some common limitations include:
- Limited database query optimization: You can’t fine-tune queries like in SQL-based databases
- Restricted API calls: There’s a predefined way in which APIs can be used
- No full backend access: You don’t have access to server configurations or custom logic beyond what’s provided

Conclusion
While Bubble.io is an excellent tool for rapid prototyping and launching a startup without extensive coding knowledge, it does have its drawbacks. Performance concerns, scalability issues, limited backend control, and vendor lock-in risks are some of the factors to consider before using it for a long-term project.
If your business depends on high performance, needs extensive customizations, or plans to scale significantly, you may want to evaluate alternative development approaches. However, for small businesses, MVPs, and entrepreneurs looking for a quick solution, Bubble.io remains a viable option.